Mike's Industry View - Issue #160
AI / Creativity
The fast-food giant needed to do something with its billboards
EY identified four consumer profiles that have formed during the pandemic.
Intended or not Magic Leap became a $2.6 billion bait-and-switch, the consequences of which are now all too apparent.
Barclays CEO says 'putting 7,000 people in a building may be thing of the past' — www.reuters.com The coronavirus pandemic could permanently change how many bankers make the daily trudge into tightly packed city centre offices, Barclays CEO Jes Staley said on Wednesday.
Belgians urged to eat fries twice a week as coronavirus creates massive potato surplus — www.cnbc.com Belgians are being called upon to eat fries at least twice a week as more than 750,000 tons of potatoes are at risk of being thrown away.
Washing Ziplocs, eating bread crusts: Americans are discovering frugality — www.vox.com After decades of materialism, some Americans are experimenting with thriftiness for the first time.
You Don’t Have to Emerge From Quarantine a Beautiful Butterfly — www.nytimes.com Here’s a chill, no-frills, take-it-or-leave-it guide on how to distract yourself in a pandemic — without home gyms, heavy reading or juice cleanses.
TikTok is testing a 'shop now' button for influencer videos — digiday.com TikTok is testing a new ad format that links advertisers to its prominent influencers to let those creators display a prominent call-to-action button in their videos, according to people familiar with the matter. The ad revenue will be split between TikTok and the influencer.
Twitch is doubling down on esports in this new era of social distancing as a number of traditional sporting events have been cancelled.