Mike's Industry View - Issue #157
AI / Creativity
British builders use augmented reality goggles to speed up work — www.telegraph.co.uk Builders and architects in the UK are being given augmented reality goggles in a bid to help them improve their work.
Business/Marketing/Adv
Asos to digitize returns saving 320,000kg of paper per year — www.chargedretail.co.uk
Asos is due to save the equivalent of 320,000kg of paper by doing away with paper returns forms altogether.
5 Marketing Trends That Will Impact Your Business Most In 2020 — cmo.adobe.com What's ahead for marketing and customer experience? Adobe's John Copeland and McKinsey's Jason Heller weigh in.
Interestingness
Mailchimp Acquires British Bimonthly Magazine Courier — www.forbes.com The Atlanta-based marketing platform has acquired Courier, a small London-based media company focused on educating entrepreneurs and small businesses.
Inside the Athletic: the start-up that has changed journalism forever — www.gq-magazine.co.uk The Athletic has been dubbed the 'Netflix of sportswriting', and it is set to change journalism. Will it make Fleet Street obsolete?
Wellness
We Are All Irrational Panic Shoppers — www.newyorker.com When we see people go out of their way to protect themselves from disaster, no matter how unlikely, we don’t want to be the only ones left undefended.
Rebekah Neumann's Search For Enlightenment Fueled WeWork's Collapse — www.bustle.com When Rebekah Paltrow showed up at Dechen Thurman’s 8 a.m. meditation class for the first time, Thurman saw someone a lot like himself. Her last name advertised shared lineage with an ultrafamous blonde movie star. She’d been born into enormous…
Platform News
Twitter Is Adding Stories And Calling Them Fleets — www.buzzfeednews.com Facebook, YouTube, and LinkedIn — yes, LinkedIn — beat it to the punch.
What Comes After TV.... Snap Originals? — www.vulture.com Snapchat is making hypercondensed shows specifically to watch on a smartphone. It’s harder than you’d think. Snap Originals must be hypercondensed, each episode edited down to a few minutes of ultralean narrative machinery.