Mike's Industry View - Issue #155
AI / Creativity
Ultra-short ads land with consumers — www.warc.com An ultra-short advertisement of as little as two seconds is able to convey brand, product and message more effectively than the first few seconds of a regular 30-second online spot, according to new research.
They are currently running tests with dynamic content that offers guests more location-based or situationally appropriate menu suggestions and personalised offers.
Brandless, the pioneering Amazon alternative, shuts down — www.fastcompany.com Brandless reimagined how we buy everyday goods. Now it’s folding.
If everything goes as Tripadvisor hopes in 2020, it will be a landmark year because for the first time its experiences and dining revenue would surpass...
There is something distinctly modern about the anxiety many people feel on the eve of a workweek.
Teens have figured out how to mess with Instagram's tracking algorithm — www.cnet.com Teenagers are using group accounts to flood Instagram with random user data that can't be tied to a single person.
Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react.