Mike's Industry View - Issue #155
AI / Creativity
Ultra-short ads land with consumers — www.warc.com An ultra-short advertisement of as little as two seconds is able to convey brand, product and message more effectively than the first few seconds of a regular 30-second online spot, according to new research.
Burger King, Tim Hortons invest in personalised drive-thru tech — www.restaurantdive.com
They are currently running tests with dynamic content that offers guests more location-based or situationally appropriate menu suggestions and personalised offers.
Business/Marketing/Adv
The Spectacular Rise and Fall of Unilad — www.vice.com How the Facebook publisher battled it out for number one with LADbible, before eventually being bought out by their arch-rival.
Brandless, the pioneering Amazon alternative, shuts down — www.fastcompany.com Brandless reimagined how we buy everyday goods. Now it’s folding.
Interestingness
The Chaos at Condé Nast — www.nytimes.com The memoirs of Dan Peres and other ex-employees of the magazine company reveal mess behind the gloss of the aughts.
Tripadvisor Forecasts Experiences and Dining Will Eclipse Hotel Revenue in 2020 — skift.com
If everything goes as Tripadvisor hopes in 2020, it will be a landmark year because for the first time its experiences and dining revenue would surpass...
Wellness
The ‘Sunday Scaries’ and the Anxiety of Modern Work — www.theatlantic.com
There is something distinctly modern about the anxiety many people feel on the eve of a workweek.
Platform News
Teens have figured out how to mess with Instagram's tracking algorithm — www.cnet.com Teenagers are using group accounts to flood Instagram with random user data that can't be tied to a single person.
Facebook’s latest experiment is Hobbi, an app to document your personal projects — techcrunch.com
Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react.