Mike's Industry View - Issue #149
AI / Creativity
Air New Zealand trials edible coffee cups to reduce waste — www.nzherald.co.nz New leakproof cups double as an edible dessert bowl.
Business/Marketing/Adv
Marketing 'Word Of The Year,' This Time It's Personal
"Personalisation" is 2019's word-of-the-year, according to results of an annual survey of the members of the Association of National Advertisers
Why Did PayPal Pay $4 Billion for a Coupon Browser Extension? — www.wired.com Honey’s value may be in its mobile app, which solved a problem retailers have struggled with for years—and could give PayPal an edge.
Interestingness
Trends — from CBD to oat milk — get so huge so fast. Here’s why. — www.vox.com We’ve never cycled through trends faster. Why does it feel so inescapable?
Amazon proves consumers are choosing easy over ethical — www.marketingweek.com For all the talk of conscious consumerism, Amazon's market dominance continues apace despite its low tax bill and its excessive packaging.
Wellness
This is how ITV, VegPower and Adam&EveDDB convinced UK kids to eat their greens — www.thedrum.com
Here, the agency reveals the challenges faced and the strategies used to deliver this successful campaign.
Platform News
The Real Reason Why Instagram Is Hiding "Like" Counts — www.therealists.org
Surveillance capitalism: extracting more precious user data and increasing the time spent on the platform.
TikTok prevented disabled users’ videos from showing up in feeds — www.theverge.com Bytedance apparently limited the reach of people with facial disfigurement, Down syndrome, autism, or other traits in an attempt to prevent conflict or bullying on video app TikTok.