Mike's Industry View - Issue #149
AI / Creativity
Air New Zealand trials edible coffee cups to reduce waste — www.nzherald.co.nz New leakproof cups double as an edible dessert bowl.
"Personalisation" is 2019's word-of-the-year, according to results of an annual survey of the members of the Association of National Advertisers
Why Did PayPal Pay $4 Billion for a Coupon Browser Extension? — www.wired.com Honey’s value may be in its mobile app, which solved a problem retailers have struggled with for years—and could give PayPal an edge.
Trends — from CBD to oat milk — get so huge so fast. Here’s why. — www.vox.com We’ve never cycled through trends faster. Why does it feel so inescapable?
Amazon proves consumers are choosing easy over ethical — www.marketingweek.com For all the talk of conscious consumerism, Amazon's market dominance continues apace despite its low tax bill and its excessive packaging.
Here, the agency reveals the challenges faced and the strategies used to deliver this successful campaign.
Surveillance capitalism: extracting more precious user data and increasing the time spent on the platform.
TikTok prevented disabled users’ videos from showing up in feeds — www.theverge.com Bytedance apparently limited the reach of people with facial disfigurement, Down syndrome, autism, or other traits in an attempt to prevent conflict or bullying on video app TikTok.