Mike's Industry View - Issue #148
AI / Creativity
Politicians want to rein in the retail giant. But Jeff Bezos, the master of cutthroat capitalism, is ready to fight back.
Can Publicis patriarch Maurice Lévy salvage the WeWork brand? — www.thedrum.com A 77-year-old European ad man may not be the obvious savior of Silicon Valley’s most battered brand, but Publicis’ Maurice Lévy brings to WeWork more than just a knowledge of advertising. Still, the question remains: can you ever market yourself out of an operational disaster?
The new age of loyalty: Why brands need to be loyal to customers — www.marketing-interactive.com Whether customers interact with your brand on social media, your online store or over the phone, they expect a consistent experience as if every interaction is part of one conversation.
Old Navy will shift back to brand-building in a growing trend among advertisers — www.cnbc.com With short tenure times for chief marketing officers, the time to impress a board or investors can be fleeting. That can lead to an overindulgence on short-term marketing objectives.
Meditation apps are fueling tech addiction, not easing stress — www.fastcompany.com Two researchers of Buddhism studied hundreds of Buddhism-related apps and conclude that they tend to mask the symptoms of stress rather than fundamentally addressing the root problem.
Instagram’s Kevin Systrom on Creating the World’s Filter — www.thecut.com Instagram co-founder Kevin Systrom holds fast to the original premises of Silicon Valley: Technology can improve our lives, connecting people helps humanity, and tech guys aren’t just in it for the money.
While all the other social media platforms are involved in scandals and spats Pinterest has been quietly getting on with making itself thoughtful, relevant, engaging, and a major player in the social media arena when it comes to consumer purchasing-making decisions.