Mike's Industry View - Issue #147
Spotify’s Daniel Ek has a plan to create "the World’s No. 1 Audio Platform"
Marketing That Matters: How ‘This Girl Can’ broke the mould for behaviour change campaigns — www.marketingweek.com We continue our podcast series by looking into the story of This Girl Can, the groundbreaking 2015 Sport England campaign and multiple Cannes Lions winner.
Burberry, Tencent Team For Social Retail Store — www.pymnts.com Luxury brand Burberry has teamed up with Tencent in China to offer a "social retail" store to take advantage of China's online shopping trend.
In the past few years, a number of media outlets have given up their print publications in favor of going exclusively online....
The rich used to show how much they could spend on things they didn’t need. Today, a public display of productivity is the new symbol of class power.
Instagram Covers Celebrity Video Costs -- If They Avoid Politics — www.bloomberg.com Instagram is willing to pick up the tab for some celebrities’ video production costs. As long as they don’t film anything about politics or elections.
TikTok Confirms It’s Testing Social, Shoppable Videos — www.adweek.com The platform confirmed "shopability" for a select few US-based influencers.