Mike's Industry View - Issue #147
Creativity
Christmas adverts - do they really work? — www.bbc.com Big budget ads are already gracing our screens but do they actually benefit the big brands behind them?
The Myth and Magic of Generating New Ideas — www.newyorker.com Dan Rockmore on mathematical epiphanies and the mind-enhancing strategies that help them to occur.
Business/Marketing/Adv
Spotify wants to be the Nike of audio. Here's how CEO Daniel Ek plans to do it. — markets.businessinsider.com
Spotify’s Daniel Ek has a plan to create "the World’s No. 1 Audio Platform"
Marketing That Matters: How ‘This Girl Can’ broke the mould for behaviour change campaigns — www.marketingweek.com We continue our podcast series by looking into the story of This Girl Can, the groundbreaking 2015 Sport England campaign and multiple Cannes Lions winner.
Interestingness
The 100 Best Inventions of 2019 — time.com Here are the 2019 best inventions making the world better, smarter and more fun.
Burberry, Tencent Team For Social Retail Store — www.pymnts.com Luxury brand Burberry has teamed up with Tencent in China to offer a "social retail" store to take advantage of China's online shopping trend.
Here's What Magazines Lose When They Go Digital Only — www.mediaite.com
In the past few years, a number of media outlets have given up their print publications in favor of going exclusively online....
Wellness
The new status symbol: it’s not what you spend – it’s how hard you work
The rich used to show how much they could spend on things they didn’t need. Today, a public display of productivity is the new symbol of class power.
Platform News
Instagram Covers Celebrity Video Costs -- If They Avoid Politics — www.bloomberg.com Instagram is willing to pick up the tab for some celebrities’ video production costs. As long as they don’t film anything about politics or elections.
TikTok Confirms It’s Testing Social, Shoppable Videos — www.adweek.com The platform confirmed "shopability" for a select few US-based influencers.