Mike's Industry View - Issue #144
AI / Creativity
Mona Lisa: Beyond the Glass, the VR experience is the first of its kind presented at the Louvre, and will be on display at the museum’s special exhibition of Leonardo da Vinci, commemorating the 500th anniversary of his death.
Auto brands are reinventing the road trip with technologies like AR and VR — www.thedrum.com With technology driving automotive innovation, auto brands are now looking at reinventing the road trip with immersive in-car entertainment.
The Financial Times is offering up its inhouse experts to business inspired by its modern media evolution.
Adidas: We over-invested in digital advertising — www.marketingweek.com Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building.
BBC at risk of losing young audiences, according to Ofcom Broadcaster must prove itself to viewers more used to Netflix and YouTube, says watchdog
Google just launched several new apps to help you spend less time on your phone — www.theverge.com Google’s new Digital Wellbeing Experiment apps include a wallpaper that shows how often you unlock your phone throughout the day and a "game" for keeping everyone away from tech when spending time together.
Apple Pay has become the top mobile payment method at brick-and-mortar stores in the U.S.
Millennials have dinner parties, they just don’t call them that — www.vox.com Like many things millennials "killed," the dinner party has simply adapted for the post-recession era.
Half of millennials and 75% of Gen Zers have left their job for mental health reasons — www.cnbc.com Cases of burnout have been increasing at an alarming rate in recent years among millennials and Gen Zers. It's a growing problem in today's workplace because due to rising workloads, limited staff and resources and long hours. Companies like Cisco are cofronting the issue head-on.
You Can Now Buy Patrón Tequila With a Swipe on Instagram — www.adweek.com In partnership with social video commerce company MikMak, Patrón is the first brand to sell liquor on Instagram.
Are You Seeing Way More Ads on Twitter? Here’s Why. — onezero.medium.com In late 2015, Twitter made a decision it hoped would keep its most influential users happy: It stopped showing them ads. That policy quietly continued for years — until sometime within the past few…