Mike's Industry View - Issue #143
AI / Creativity
A fast-fashion brand selling fake, nonfunctional 'ear pieces' reveals AirPods' transformation into a millennial style symbol — www.businessinsider.com The fact that ASOS believes some people will spend nearly $10 on a useless accessory reveals AirPods' cultural dominance as a millennial style icon.
Freelance networks, data-based pay: General Mills CMO envisions the agency of the future — www.thedrum.com A small core team, outsourced administrative functions and a data-informed value-based remuneration model are just some of the traits that will form the successful agency of the future, claimed the chief marketing officer of General Mills.
WeWork Was a Family Affair, Until Things Got Complicated — www.bloomberg.com An inside look at the rise and fall of Adam and Rebekah Neumann.
The biggest hurdle in Ikea’s quest to become a tech company might be Ikea itself — www.fastcompany.com The company’s augmented reality app is getting new features, but you still can’t buy furniture from it.
Fitness Influencer Jailed After Creating 369 Instagram Accounts To Harass Other Bodybuilders — thehollywoodunlocked.com A Florida fitness influencer and bikini model was sentenced to five years in prison after she created 369 Instagram accounts to troll other bodybuilders.
American Shoppers Spurn Orange Juice for For Fresh Fruit — www.bloomberg.com Worries about sugar are reshaping American diets, and the fruit business.
“It’s almost like the Explore Tab that we have on Instagram,” said Facebook CEO Mark Zuckerberg in leaked audio of him describing TikTok during an all-hands meeting. But it’s not. TikTok represents a new form of social entertainment that’s vastly different from the lifelogging of Instagram.
Instagram launches ‘reminders’ to support product drops — www.voguebusiness.com The company has launched drop reminders and detail tags to encourage Instagram-centric releases and shopping via Checkout.
Instagram now lets you shop with augmented reality — mashable.com Instagram doesn't just want you to buy products, it wants you trying them on.