Mike's Industry View - Issue #136
AI / Creativity
Louis Vuitton Demonstrates Stunning AR Technology-Infused Sneakers and Accessories — hypebeast.com
LVMH reps showed off bags infused with the “Canvas of the Future,” a new textile that allows for flexible displays of high-resolution imagery.
Google unveils new $999 smart glasses for businesses, undercutting Microsoft's HoloLens on price — www.cnbc.com
Google announced Google Glass Enterprise Edition 2, a new set of smart glasses that's catered toward businesses and costs $999. Google has focused on business use cases after its first model failed among consumers.
Facial recognition is coming to cruise ships — qz.com For the price of a selfie, you can get to your vacation nearly 10 times faster.
Business/Marketing/Adv
Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising — www.forbes.com Sorrell sees an opportunity for consolidation in a fragmented digital advertising market, which now accounts for $500 million.
'Believe in the brand': Kellogg's is now using influencers like creative agencies — digiday.com Rather than pick influencers based on their reach or going per campaign, Kellogg's wants influencers who are open to longer-term relationships.
Interestingness
What went wrong at Jamie's Italian? — www.bbc.co.uk Stretched staff, cavernous premises and the curse of the coupon.
Adidas reduces focus on short-term metrics as it looks to protect brand health — www.marketingweek.com Adidas is changing the way it works internally and with agencies so it can focus better on its media and marketing strategies and look after the long-term health of the brand.
Wellness
‘Playing Catch-Up in the Game of Life.’ Millennials Approach Middle Age in Crisis — www.wsj.com New data show they’re in worse financial shape than every preceding living generation, and may never recover. Their woes have delayed traditional adult milestones in ways expected to alter the nation’s demographic and economic contours.
This is where we have our best ideas - according to research — www.thelondoneconomic.com
Research revealed inspiration is most likely to strike either when we are just dozing off, just waking up – or in the middle of the night when we are fast asleep. Going for a walk came second while listening to music was third. The shower and behind the wheel of a car completed the top five.
Platform News
Instagram’s vertical IGTV surrenders to landscape status quo — techcrunch.com
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Now a dedicated hub for multi-minute portrait-mode video won’t exist anywhere at all.
Facebook plans to launch 'GlobalCoin' currency in 2020 — www.bbc.com The social media giant is planning to set up a crypto-currency in around 12 countries by early 2020.
Snapchat Employees Abused Data Access to Spy on Users — www.vice.com Multiple sources and emails also describe SnapLion, an internal tool used by various departments to access Snapchat user data.