Mike's Industry View - Issue #132
AI / Creativity
David Brain's take on the acquisition of Droga5 by Accenture Interactive
Lush abandons social media: it's 'getting harder' to talk to customers — www.thedrum.com Lush is stepping away from social channels in the UK. It will instead direct customers to its website, email, and phoneline for one-on-one conversations while also increasing its emphasis on influencer marketing over social.
Burger King’s plant-based Whopper gets glowing review – from a meat lobbyist Impossible Whopper’s realistic taste is a ‘wake-up call’ to livestock farmers, Eric Bohl of the Missouri Farm Bureau said
Netflix to Publish Magazine as It Chases Hollywood Awards — www.bloomberg.com Netflix Inc. is planning its first magazine, but you won’t find it on a newsstand.
Why Are Young People Pretending to Love Work? — www.nytimes.com I saw the greatest minds of my generation log 18-hour days — and then boast about #hustle on Instagram. When did performative workaholism become a lifestyle?
'Gymtimidation' prevents a percentage of Americans from exercising more often, study claims — www.foxnews.com One in two Americans have been found to be intimidated at the thought of working out at a gym.
Snapchat’s new strategy is a rallying call for the rest of the social web that’s scared of being squashed beneath Facebook’s boot.