Mike's Industry View - Issue #128
AI / Creativity
Japan’s New AI Identifies Shoplifters Even Before They Steal Anything — designtaxi.com It’s straight out of the plot of ‘Minority Report’.
WW employs Alexa, Google Home to help customers stick with their diet plans — martechtoday.com
The company launched an Alexa skill and a Google Home Action that are integrated with the wellness program’s software applications to enable customers to follow their diet plans, via their smart speakers.
Business/Marketing/Adv
Advertising effectiveness vs. efficiency: what is important? — www.raconteur.net Focusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.
The Aldi effect: how one discount supermarket transformed the way Britain shops
The long read: When Aldi arrived in Britain, Tesco and Sainsbury’s were sure they had nothing to worry about. Three decades later, they know better.
Interestingness
The Hottest Chat App for Teens Is Google Docs — www.theatlantic.com How a writing tool became the new default way to pass notes in class
Italian cuisine is world’s most popular — yougov.co.uk In a survey of 24 countries, pizza and pasta take the top spot – closely followed by Chinese and Japanese cuisine
Wellness
No Slack on weekends: Agencies look for ways to tackle employee burnout — digiday.com Agencies are figuring out new ways to avoid employee burnout problems inside their companies.
The age of envy: how to be happy when everyone else's life looks perfect Social media has created a world in which everyone seems ecstatic – apart from us. Is there any way for people to curb their resentment?