Mike's Industry View - Issue #125
AI / Creativity
Since fully rolling out Findmine, Adidas has experienced a 95% decrease in the time customers spend on 'Complete the Look' and increased the number of items included in outfits by 960%.
The future of voice assistants like Alexa and Siri isn’t just in homes — it’s in cars — www.recode.net Voice assistants are more habit-forming in cars than on smartphones.
Starbucks is expanding its venture with Uber Eats, offering delivery in San Francisco followed by expansion into other major U.S. cities and rolling out a new test program in London.
Mantras are part of our culture but beyond that, they play a role in helping us articulate and share our beliefs with our people and clients. Our founders, like some of the big names before them (Ogilvy, Bernbach, Burnett) have always had an instinctive belief in the power of a simple, memorable, repeatable phrase as a management tool.
The 1 Thing That Affects How People View You at Work — And How You Can Change It, According to a Management Expert — money.com Perceptual biases are mental shortcuts that influence impressions, understanding, and decision-making. Research shows that when companies actively try and reduce perceptual bias in their decision-making, they earn higher returns.
Oreo launches China-only hot chicken wing and wasabi flavors — chinasocialmedia.net Oreo launches China-only hot chicken wing and wasabi flavors. This “salty and spicy” flavor is for people who “want to blow up their tastebuds.”
Home Is Where the Photo Booth Is: How Instagram Is Changing Our Living Spaces — www.theringer.com The visual influence of the social network has moved from public events to curated "experiences" to … the living room