Mike's Industry View - Issue #116
Creativity
Kenzo jumps on the trainer hype with suitably bonkers shopping game — www.creativereview.co.uk
Sneakerheads can battle it out with each other to cop one of only 100 pairs of the fashion brand’s new Sonic Sneakers on its new e-shop, which has been created by digital agency Artefact.
Edible Cocktail Paints : The Paint Collection — www.trendhunter.com
Bombay Sapphire unveiled ‘The Paint Collection’ as its own range of edible paints that can be used to enhance the cocktail drinking experience...
Business/Marketing/Adv
O2 has a ‘referee’ to mediate its unified creative and media hub — www.thedrum.com Merging different, competing, agencies into one team throws up the same problem time and again – how to manage priorities, P&Ls and egos. O2’s solution comes in the form of a full-time referee.
Amazon opens pop-up shop in central London Baker Street store will sell own-label items and other brands during week-long trial
Interestingness
In Japan, the Kit Kat Isn’t Just a Chocolate. It’s an Obsession. — www.nytimes.com The story of how Kit Kats, once a British chocolate export, became a booming business from Hokkaido to Tokyo — and changed expectations about what a candy bar could be.
Bangkok Is Turning Into a Giant Art Gallery — www.bloomberg.com Bangkok is renowned for street food and shopping delights as well as notorious nightlife, but the latest effort to woo tourists aims for the cultural high ground by turning the metropolis into an art gallery.
Video
YouTube pours money into how-to videos — www.bbc.com The video site will spend $20million (£15m) developing educational and how-to content.
Insider Inc. moves to 30-second video views — www.businessinsider.com Insider Inc. is changing the way it measures video views, shifting to 30-second views instead of the default view numbers given to us by platforms. Here's why.
Platform News
Instagram leapfrogs Snapchat in teen popularity stakes — www.thedrum.com Instagram has surpassed arch-rival Snapchat among teen social media users for the first time, according to a new survey by Piper Jaffray.
Twitter loses 9 million monthly active users in Q3 2018, its steepest decline ever — venturebeat.com Twitter loses 9 million MAUs after executives said they expected the number to decline this quarter due to efforts to create a healthier platform.