Mike's Industry View - Issue #115
Creativity
Number of in-house agencies rise dramatically, ANA study finds — www.campaignlive.com
The trend continues as more complex offerings emerge in-house, but expansion and management of resources poses as one significant challenge.
ASOS launches voice-enabled shopping guide via Google Assistant — thecurrentdaily.com
The initiative taps into the burgeoning voice interface, which is expected to be worth $40 billion by 2022 in terms of shopping, according to OC&C Strategy Consultants.
Business/Marketing/Adv
John Lewis to launch £10,000 'private shopping' service
Pilot store will offer after-hours service for those willing to spend big.
Supreme envy: The drop model gets used for burgers, tacos, toothbrushes — digiday.com
The drop model, where a limited amount of a new product is quickly released, has fueled the rise of streetwear and quickly been adopted by fashion brands. But now, the trend is catching on with companies outside of luxury and the streetwear scene.
Interestingness
Are Influencers Overrated? — www.gsb.stanford.edu
A new study questions the effectiveness of targeting “hubs” at the centre of social networks.
All Those Books You’ve Bought but Haven’t Read? There’s a Word for That — www.nytimes.com Most of us own books we’ve read and books we haven’t. Kevin Mims considers the importance of owning books we’ll never get around to finishing.
Video
YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds — www.socialmediatoday.com
The debate over what should count as a video view has gone on for years but this is a very real indicator that session times are going down and not up.
Platform News
Did Facebook’s faulty data push news publishers to make terrible decisions on video? — www.niemanlab.org Publishers' "pivot to video" was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
No one ever leaves a job because everything's awesome says Instagram co-founder
Instagram co-founder and former chief executive Kevin Systrom suggested that things weren’t so great at Facebook Inc.