Mike's Industry View - Issue #112
Creativity
How Adidas and Carbon are changing the sneaker supply chain — techcrunch.com
"Ultimately, we're still ramping up the innovation. It will be faster, more limited material. Ideally, the vision is to build and print on demand"
Business/Marketing/Adv
House of Fraser's road to administration lays bare the failure to embrace digital — www.campaignlive.co.uk Organisations that fail or refuse to embrace digital properly face a bleak future - it's do or die time for big corporations and small start-ups alike.
Why Every Business Will Soon Be a Subscription Business — www.gsb.stanford.edu Everything you purchase — from transportation to entertainment to groceries — will soon come with a monthly plan, says Zuora CEO Tien Tzuo.
Interestingness
Carlsberg replaces plastic ring can holders with recyclable glue — www.dezeen.com Carlsberg is replacing the plastic ring wrapping used to secure multipack beers with eco-friendly glue, reducing plastic waste by 76 per cent
Standard Cognition beats Amazon to cashierless store in San Francisco — venturebeat.com
Standard Cognition announced plans to open a cashierless store in San Francisco in the coming days. Named Standard Market, the store will operate with limited hours and is a testing site for artificial intelligence that uses cameras to track the movement of shoppers throughout a store.
Video
Instagram’s IGTV sees growing popularity of episodic videos — digiday.com
Instagram’s IGTV has some work to do to become the television-esque video platform that its name implies. But two months after the Facebook-owned app introduced the long-form vertical video section, more TV-like content is appearing on the platform.
Platform News
Apple doesn't tweet, but it blanketed Twitter with ads for its iPhone XS launch — digiday.com
Apple had a promoted trend ($200,000 per day), a custom build for “like for reminder” ($250,000 for several days), promoted tweets in at least 12 languages (CPMs depend on budget, going from $0.50 to $8) and a hashflag and a livestream of the event.
Made In Chelsea's Louise Thompson stung by ASA again over undisclosed Instagram Story ad — www.thedrum.com The Advertising Standards Authority (ASA) has banned an Instagram story from Louise Thompson – one of the stars of Channel 4 reality show Made In Chelsea – for the second time this year after she did not make it clear that the post was an ad.