Mike's Industry View - Issue #111
Creativity
A Japanese coffee shop will give you free coffee in exchange for your data — digiday.com
Shiru’s business model is one which treats personal data as a currency to be exchanged for goods. It’s a twist on loyalty schemeswhich offer customers points for purchases and the right to track purchase behaviour.
Meditation app Headspace bets on voice and AI with Alpine.AI acquisition — techcrunch.com
"The ability to react to where you are in your journey with specific advice through voice applications will be far ahead of where our competitors are"
Business/Marketing/Adv
M&S hires first chief digital and data officer to drive 'modern digital mindset' — www.marketingweek.com
Marks & Spencer is gearing up for a digital-first future with the appointment of its first chief digital and data officer as it prepares to close more than 100 stores over the next four years and move a third of its business online.
Interestingness
[Long Read] How the Magazine Industry’s Identity Crisis Plays Out on Its Front Page — www.theringer.com
The magazine cover still plays an essential role in defining—and sustaining—a media brand. Can the cover outlive the magazine?
Skim reading is the new normal. The effect on society is profound
[The irony...]
When the reading brain skims texts, we don’t have time to grasp complexity, to understand another’s feelings or to perceive beauty. We need a new literacy for the digital age writes Maryanne Wolf.
Platform News
Instagram is building a standalone app for shopping — www.theverge.com
It’s a major new step into e-commerce. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app,
Pew: 26% of Americans have deleted Facebook app from their phone — www.businessinsider.com
54% have adjusted their privacy settings.
42% have taken a break from checking Facebook for several weeks or more.
26% have deleted the app from their phone.