Creativity A Japanese coffee shop will give you free coffee in exchange for your data — digiday.com Shiru’s business model is one which treats personal data as a currency to be exchanged for goods. It’s a twist on loyalty schemeswhich offer customers points for purchases and the right to track purchase behaviour.
Mike's Industry View - Issue #111
Mike's Industry View - Issue #111
Mike's Industry View - Issue #111
Creativity A Japanese coffee shop will give you free coffee in exchange for your data — digiday.com Shiru’s business model is one which treats personal data as a currency to be exchanged for goods. It’s a twist on loyalty schemeswhich offer customers points for purchases and the right to track purchase behaviour.