Mike's Industry View - Issue #103
Creativity
Casper opens a storefront for $25 naps — techcrunch.com
In The Dreamery, New Yorkers can reserve nooks for 45 minutes at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.
Business/Marketing/Adv
Evian drops its babies in favour of new ad approach — adage.com
"Youthfulness has evolved to be more about a mindset and an attitude. We embrace life at any age and we don't need to be told to go back to youth."
How LadBible’s redefinition of Lad is furthering social good — www.thedrum.com Over the last year, LadBible has been picking up awards left, right and centre for its social good pursuits, in particular, by creating a dialogue around mental health in young men and raising awareness of ocean plastic pollution. This is part of its mission to build a 'Positively Social’ platform that can harness an audience to effect change.
Interestingness
Seriously, Juice Is Not Healthy — www.nytimes.com One 12-ounce glass of orange juice contains 10 teaspoons of sugar, roughly what’s in a can of Coke.
how palace and adidas are making tennis cool again — i-d.vice.com The Palace Wimbledon collection is probably the most relevant thing to happen to on-court style since Andre Agassi.
Platform News
The Perfect Number Of Instagram Stories To Post Is Three
Quality not quantity.