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X Factor, Premier League & F1: Social Video View Issue #20

After introducing Social Video Indexes in recent weeks for both the Premier League and FIA, we're tra

Mike's Industry View

August 28 · Issue #20 · View online
Creating connections between consumers & commerce

After introducing Social Video Indexes in recent weeks for both the Premier League and FIA, we’re tracking the movement up and down of EPL football teams, F1 teams and racers across the season by Burst Engagement Score. From a research analysis perspective now the dust has settled on Adidas / Man Utd / Paul Pogba see the stats behind the success below. 
Finally, with X Factor back on our screens for a new season, we’re applying our Burst Engagement score to ITV&ITV2, the programme itself, its judges and brand sponsor to understand their owned, moving media, content’s performance and effectiveness. Why? To inform what they should be doing more (or less) of. If you want find out more about any of the above just send me a note

Burst Insight
The Formula One teams who are leading the pack on social engagement
Burst Insights team up with WePlay to launch Premier League Social Video Index
How Adidas’ social media reveal of Pogba’s Man United move performed
All Things Social Video
The Video Revolution Is Here
Pinterest video ads: The age of online video advertising has arrived
All Things Twitter
IPG: Twitter Video Ads Are More Relevant, Less Intrusive
#Rio2016 on Twitter
All Things Instagram
Report: Video ads on Instagram are more common and getting longer
Instagram adds an Events channel to show you the best videos from concerts and sporting events
All Things Snapchat
Snapchat to launch behavioral targeting for advertisers
How Snapchat utilizes lenses to turn users into brand evangelists
All Things Olympics
10 Brands that cheered on @TeamGB at the Olympics
2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics
All Things Marketing/Advertising
Pret reveals its recipes in Buzzfeed-style video tutorial
Spotify plans more original video series
That's all folks!
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