“I am fascinated by the colliding worlds of anonymous identity where you get to know people in the NFT community simply by their username and profile picture, versus the real world personal connectivity on LinkedIn,” said Litman, Lead Creative Strategist at Media.Monks.

American fast-food behemoth McDonald’s is the latest major brand to make a move into the metaverse by filing no fewer than twelve trademark applications on February 4, eleven of which make direct references to virtual restaurants, cafes, concerts, and other virtual services, goods, and events.

Expanding its roster of digital initiatives, Gucci is partnering with The Sandbox, a metaverse world where players buy and develop virtual real estate.

“You’re going to see an explosion of things being created, traded, collected in NFTs,” he told the New York Times.

PrettyLittleThing just released their first virtual model, featuring this season’s hottest trends on the PLT website

The French producer will make his debut as an avatar during a 45-minute set in online gaming platform.

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to published reports. This could mean that marketers on the fence about whether they should get into the NFT game could have support if they are a Salesforce customer, or if other major tech companies decide to provide a similar cloud service.

Twitter Blue, a paid subscription offering from Twitter, rolled out a new feature for its subscribers to upload non-fungible tokens (NFTs) as profile pictures.