Coca-Cola has teamed with 3D creators at Tafi to host an auction for special-edition virtual ‘loot boxes’ of NFTs. Profits from the event will be donated to the Special Olympics, of which Coke is a long-standing sponsor.
Status is just as important to us online. It just hits different. Status in the form of projects w/ prestige & recognition. Status in rarity of individual mints. Status in being part of exclusive community…
As fashion and beauty brands test strategies and appetite for non-fungible tokens, both established and emerging players are positioning to become the dominant marketplace.
S4 Capital has announced a network-wide rebrand, repositioning its 24 companies – which previously each operated their own individual agency brands – into a single ’unitary brand’ identity. The company will now be known as Media.Monks.
Minute-by-minute data offers a glimpse of how we suddenly adapted to a different way of living in 2020 — and how those changes varied greatly across groups.