The Future of Commerce - Issue #189
Creativity
Depop X Bain & Company: Gen Z Report — depopxbainreport.depop.com
How Gen Z's empathy, awareness and fluidity are transforming business as usual
Business/Marketing/Adv
S4 Capital raises forecasts after fantastic start to 2021 — www.thisismoney.co.uk
S4 Capital, the advertising firm run by Sir Martin Sorrell, has upgraded its growth forecasts following a significant rise in business since the start of the year.
Bacardi is releasing a record number of new products in anticipation of the 'Roaring '20s' — www.modernretail.co
Many of the launches have been and will be in trending subcategories like ready-to-drink (RTD) and low-alcohol-by-volume (low-ABV).
Interestingness
How a pipe-smoking alien became the 'digital Mona Lisa' — www.protocol.com Figma CEO (and former CryptoPunk #7804 owner) Dylan Field joins the Source Code podcast to talk about crypto art, owning digital objects and the future of creativity.
Cultural Credibility Is Everything — Here's How Brands Build It — www.highsnobiety.com The secret ingredient to brands finding success in 2019 is cultural credibility, but the term is hard to define and impossible to actually measure.
Wellness
Calm Offers to Pay Fines for Tennis Players Opting Out of Grand Slam Media Appearances — hypebeast.com Calm Offers to Pay Fines for Tennis Players Opting Out of Grand Slam Media Appearances: As well as making a $15,000 USD charity donation in support of Naomi Osaka.
Zalando Gives Staff 5 Extra Days off to Reward Pandemic Performance
Europe's biggest online only fashion retailer Zalando, will grant all staff an extra week off in recognition of the pressure of recent months.