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May 14 · Issue #186 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com
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Ajax melt down Dutch title trophy to make 42,000 stars to give to fans - BBC Sport
With fans unable to watch in person because of the pandemic, Ajax melt down the Eredivisie trophy to make 42,000 silver stars to thanks fans for their support.
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Why brands are putting QR codes on everything
With QR codes, brands are connecting consumers with digital experiences, quick checkouts, and more product information.
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Estée Lauder Companies Partners With Uber on Next-Hour Delivery
Uber said it launched the partnership in time for Mother’s Day but it will continue indefinitely. It’s part of the ride-sharing company’s larger effort to work with fashion and beauty retailers in offering same-day shipping.
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Nestlé to acquire Nuun, entering the fast-growing functional hydration market
Nestlé gets in to the functional hydration market by acquiring Nuun. Its low-sugar electrolyte tablet revolutionized the sports beverage market.
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Adidas Allbirds unveil trainer with lowest carbon footprint
Adidas and Allbirds unveil ‘Futurecraft.Footprint’ performance trainer, with a carbon emissions footprint of just 2.94kg, that took a year to develop
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Online marketplace eBay to allow NFT sales
A senior vice president of eBay’s North America offices said the online marketplace would add new capabilities to facilitate the buying and selling of NFTs for users in the coming months.
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The Other Side of Languishing Is Flourishing. Here’s How to Get There.
Research shows that the pandemic took a toll on our overall well-being and left many of us drained. Here are seven simple steps to get you thriving again.
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HSBC to pilot Zoom-free Friday afternoons
The trial comes in an effort to tackle stress caused by working from home during the pandemic.
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YouTube will pay $100 million to creators using its TikTok competitor
YouTube announced the YouTube Shorts Fund, a $100 million pool it’ll use to pay creators who make videos for its TikTok competitor. Creators will be paid for popular and engaging original content.
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Has Snap laid the foundations for AR to be taken seriously?
Estée Lauder is the latest to show confidence in the product by recently launching a ‘try-on’ augmented reality foundation on Snapchat. The Drum explores why marketers should pay attention to AR commerce and its role in the great retail reopening.
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