In a Forrester study that examined the return on investment (ROI) of creativity compared to the adoption of martech and adtech, they found a shift of $19 billion from technology into creativity over six years would provide an increase in ROI as high as 18% — a potential return of $66 billion.
All major ad groups had shrunk considerably in2020. Amid the doom and gloom there was one exceptional performer, led by a familiar name: Sir Martin Sorrell’s S4 Capital. S4 Capital posted 20% increase in gross profit to £295 million, while revenues rose 15% to £343 million.
The pandemic was a boon for the invite-only audio app Clubhouse. But as people start going outside again, is there a future for it? The Verge’s Ashley Carman talks to some of the platform’s most obsessive users.
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