In a Forrester study that examined the return on investment (ROI) of creativity compared to the adoption of martech and adtech, they found a shift of $19 billion from technology into creativity over six years would provide an increase in ROI as high as 18% — a potential return of $66 billion.

Arcade Fire’s latest song is a 45-minute single released exclusively in Headspace’s meditation app — but you’ll have to pay up to listen to it.

All major ad groups had shrunk considerably in2020. Amid the doom and gloom there was one exceptional performer, led by a familiar name: Sir Martin Sorrell’s S4 Capital. S4 Capital posted 20% increase in gross profit to £295 million, while revenues rose 15% to £343 million.

Nike in the US is selling returned shoes in select stores as part of its drive to become more circular.

The online grocery retailer has teamed up with Oxford self-driving firm Oxbotica.

Sweden’s Oatly is tussling with Big Dairy and taking the US, Asia, and Europe by storm.

Alessandro Michele just “hacked” his friend Demna Gvasalia for one of the most game-changing brand partnerships we’ve ever seen. Just don’t call it a “collaboration”.

Dining out, haircuts, and retail shopping top the list of most anticipated activities

Some companies are using drastic measures to push employees to use their time off that has accrued during the pandemic.

Instagram and possibly Facebook are launching a small global test where users can decide whether to turn the public like counts on their posts on or off.

The pandemic was a boon for the invite-only audio app Clubhouse. But as people start going outside again, is there a future for it? The Verge’s Ashley Carman talks to some of the platform’s most obsessive users.