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Social Video View - Issue #14

A few days ago we introduced a highly requested feature for paid customers providing the ability to t

Mike's Industry View

July 10 · Issue #14 · View online
Creating connections between consumers & commerce

A few days ago we introduced a highly requested feature for paid customers providing the ability to tag all video content across the Burst Insights platform. It is an instantly useful time saving analysis tool to be able to understand the short social video performance of a campaign and benchmark its success versus previous campaigns, establishing a short social video ROI for the first time. 
A live example: For one client this week, after tagging over 800 videos and GIFs published during Euro 2016 by 50 global and local accounts from 9 official sponsors, we were able to see some completely unique insights like:
  1. Which brand saw the biggest campaign uplift
  2. Which brand was the most retweeted and liked
  3. What was the best performing content
  4. Who created the most content
  5. What % of their total content output of all time was Euro 2016 related 
We can do this for any brand and sector as a bespoke research project so if you’re interested in trying it out for your latest campaign just get in touch on the email above. 

All Things Social Video
Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon
Brands, creators wrestle with sound's role in social videos
All Things Instagram
A look at the data behind how the biggest brands in the US use Instagram
Instagram nixes naughty comments
All Things Snapchat
Snapchat Is About to Get Less Raw — And Way More Addictive
Snapchat’s Teen Fans Wince as App Catches On With Their Folks
All Things Marketing/Advertising
How the Olympics' New Advertising Rules Will Impact Athletes and Brands in Rio
MailOnline publisher Martin Clarke talks international expansion, paywalls, Snapchat, Facebook & programmatic advertising
That's all folks!
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