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Mike's Social Video View - Issue #65

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Mike's Industry View

September 22 · Issue #65 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Social Video
Side effect of the pivot to video: audience shrinkage
After two years, Spotify has struggled to break through with video
Twitter
BuzzFeed's new Twitter morning show remains true to TV
Twitter rolls out a Nuzzel copycat to show articles shared by your network
Instagram
‪Instagram now autoplays video sound once turned on until you close the app
Confessions of an Instagram influencer: Brands just want big numbers
Snapchat
Snapchat enlists more creative partners to help brands drive ROI when users interact with ads
Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles
Marketing/Advertising
Man Utd chief predicts Facebook and Amazon Premier League interest
Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams
That's all folks!
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