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Mike's Social Video View - Issue #64

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Mike's Industry View

September 15 · Issue #64 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Social Video
Can you tell a story in three seconds? What works in social video
Apple News is experimenting with 'featured video' section
Video content is now rolling out to Google Maps
Twitter
Twitter CEO Jack Dorsey promises to refine 'clunky' ad model with improved measurement
Twitter reveals 35 content deals and pre-roll ad unit
Christmas is happening on Twitter and here's how brands can plan for it
Instagram
Engagement with Instagram Videos Is Surging
Facebook brings its Canvas ad format to Instagram Stories
Snapchat
Comedy Central is pulling the plug on its Snapchat Discover channel
Snapchat brings Bitmoji to the real world with World Lenses
Marketing/Advertising
Facebook Is Willing to Spend Big in Video Push
Display ads, driven by social and video, to breach over 50% of internet ad spend by 2019, says Zenith
That's all folks!
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