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Mike's Social Video View - Issue #49

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Mike's Industry View

April 28 · Issue #49 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Burst Insight
Premier League clubs to put a price on social media videos for sponsors
Social Video
UK adults will spend almost 1 hour a day watching digital videos this year according to eMarketer
Accenture: Preference for watching TV shows on televisions plummets from 52% to 23% as PCs take over
Twitter
Twitter added 9 million new users last quarter, the most since early 2015
AOL & Twitter sign video content partnership
Instagram
Why Instagram Is Becoming Facebook’s Next Facebook
Instagram’s growth speeds up as it hits 700 million users
Snapchat
Scale matters: Advertisers are opting for Instagram over Snapchat
Snapchat wants to beat Facebook at video content
Marketing/Advertising
Brands are testing shoppable videos on Instagram Stories and Snap Ads
Facebook is offering publishers money to create produced video - Recode
That's all folks!
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