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Mike's Social Video View - Issue #48

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Mike's Industry View

April 13 · Issue #48 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Social Video
Amazon’s NFL Streaming Deal Could Shake Up TV Advertising
One in five Facebook videos is Live as it seizes the verb
Twitter
Helping brand marketers measure the impact of their advertising
Twitter now lets brands make their own “custom hearts” for Periscope live videos
Instagram
Instagram Direct unites ephemeral and permanent messaging for 375M users
I Spent Two Years Botting on Instagram
Snapchat
Marriott Created Its Own Snapchat TV Show
Snapchat now lets you search across over 1 million Stories
Marketing/Advertising
The latest important new role at publishers: The influencer wrangler
Adobe’s Project Fleek connects marketers and social video influencers
That's all folks!
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