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Mike's Social Video View - Issue #46

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Mike's Industry View

March 17 · Issue #46 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Burst Insight
Burst Insights selected in KPMG Shift 100
Guinness plans to be ‘the most popular beer in the world’ but it can’t rely on TV to get there
Social Video
Adidas says it's ditching TV advertising because young people engage with the brand on mobile
Four Key Things to Know About Digital Video Now
YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos
Twitter
Twitter Goes After Facebook and YouTube With Streaming Video Move
Instagram
Tastemade growing faster on Instagram than on Snapchat
Why Instagram Is Suddenly the Best Place to Catch Sports Highlights
I'm starting to love Instagram Stories more than Snapchat because I'm incredibly thirsty
Snapchat
Snapchat Discover publishers face tough challenge as platform chases TV
The latest trend in Snapchat ads: 360-degree video
Marketing/Advertising
Influencer marketing is a bubble, and it's about to burst
Drop it like it's bot: Brands have cooled on chatbots
That's all folks!
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