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Mike's Industry View - Issue #95

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Mike's Industry View

May 18 · Issue #95 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Creativity
Blimey! Brands get royal wedding fever
Marketing/Advertising
Spotify hypes freemium upgrades with its largest ad campaign ever
The increasing influence of the word ‘influencer’
Interestingness
Tech Addiction and the Business of Mindfulness
Wife got prized Picasso painting in divorce, hangs fake version anyway
Why There Is No Salt on Restaurant Tables Anymore
Retail
The 17-Year-Old Personal Shopper Who Is Kitting Out Premier League Footballers
Why Unmanned Stores Are About To Take Off In China's Retail Market
Video
Magazine publishers with video ambitions see YouTube as safer bet than Facebook
Publicis Media launches '6 Second Video' to focus on short-form brand video content creation to counter decreasing consumer attention spans
Platform News
Burger King just showed how valuable Instagram stories are for brands
The lowdown on Snapchat's new six-second unskippable ads
That's all folks!
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