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Mike's Industry View - Issue #71

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Mike's Industry View

November 3 · Issue #71 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Creativity
UK's most valuable brands 'vulnerable to disruption' finds BrandZ research
Musée Yves Saint Laurent has brought 7,000 pieces of the brand’s history online
Nike is using its new digital studio to build a community of sneakerheads
Marketing/Advertising
Average Creative Agency Account Win Shrinks by 38% as More Clients Move Work In-House
How Netflix turned marketing upside down for the return of Stranger Things
Social Video
Amazon Video Push Aims to Keep Shoppers From YouTube Search
‘In the UK, it’s about survival’: Why UK publishers aren't going all-in on video
Platform News
Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat
Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel
What The Economist learned in its first year on Snapchat Discover
That's all folks!
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