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Mike's Industry View - Issue #66

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Mike's Industry View

September 29 · Issue #66 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Creativity
The Future Belongs to Creativity
Soft-drink maker Lucozade now creates half its UK ads in-house
Marketing/Advertising
What Coca-Cola's sponsorship of Fifa 18 virtual footballer Alex Hunter means for the future of influencers
Should Ad Agencies Even Be Called Ad Agencies Anymore?
Social Video
Rolling Stone’s Sales Pitch to Investors: Go Monthly, Slash Editorial Budget, Pivot to Video
The secret cost of pivoting to video
Facebook has signed a monster global deal to distribute NFL highlights
Twitter
Giving you more characters to express yourself
Twitter sold enough ads to support all the live video shows it was pitching
Instagram
Inside Instagram's booming video ad biz, 'controversial' strategy
Instagram now has 800 million monthly and 500 million daily active users
Snapchat
TV Snap(chats) to Attention
That's all folks!
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