Spotify made a deal with Joe Rogan to make his podcast, The Joe Rogan Experience, a Spotify-exclusive. The deal is reportedly worth potentially more than $100 million, and it gives Spotify a show that reaches millions of people a month.
YouTube wants advertisers to spend more to reach the consumers who are increasingly using their TV to watch videos on its platform. The effort is a bid for a piece of the massive ad budgets that go toward traditional TV as well as the fast-growing ad spending earmarked for streaming TV. Watch time in the U.S. on TV screens is up 80% year-over-year.