Mike's Industry View - Issue #131
AI / Creativity
A 19-year-old who faked being rich on Instagram says he was 'shocked' by how easy it was — www.thisisinsider.com YouTuber Byron Denton used photo-editing software to make it look like he was wearing designer clothes and sitting on private jets.
Business/Marketing/Adv
Diageo's Baileys focuses on shorter, smaller social media ads — digiday.com
“We don’t need much longer than 10 to 20 seconds to get our message across,” said Anne Nosko, Baileys marketing director for Europe.
What Most Brands Are Missing About the Future of Marketing How should brands think about preparing for the future of marketing? Percolate CEO Noah Brier explains why predicting the future may be the wrong move.
Interestingness
Behold the Beefless ‘Impossible Whopper’ — www.nytimes.com Burger King is introducing a Whopper made with a vegetarian patty from the start-up Impossible Foods. The deal is a big step toward the mainstream for start-ups trying to mimic and replace meat.
Squaring up: how Insta-fashion is changing the way we shop
Instagram has become the window display for a new generation of savvy shoppers – and it’s changing the way we consume style, for good and bad. Leah Harper meets some of the pioneers at the forefront of Insta-fashion.
Wellness
Productivity Isn’t About Time Management. It’s About Attention Management. — www.nytimes.com ‘Time management’ is not a solution — it’s actually part of the problem.
Walgreens to sell CBD products in some stores — www.cnbc.com
Walgreens will sell CBD creams, patches and sprays in nearly 1,500 stores in select states.
Platform News
Snapchat launches Scan, its AR utility platform — techcrunch.com
The app’s camera is becoming the foundation of an augmented reality developer platform known as “Scan.” Announcing partnerships with Photomath to add the ability to solve math problems, and Giphy for detecting objects, which then spawn related GIFs onscreen.
Why People Go to Instagram for the Comments Section — www.theatlantic.com In a world where everyone’s photos look the same, comments are what keep posts interesting.