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Mike's Industry View - Issue #109

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Mike's Industry View

August 24 · Issue #109 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

Creativity
Google created a fake pizza brand to test out creative strategies for YouTube ads
Why Lego is ‘upping the ante’ on its in-house creative agency
Business/Marketing/Adv
Beating the real thing: Coca-Cola on its four point digital transformation plan
Hearst Magazines Digital Content Chief Reflects On Changes In A Fast-Moving Business
Interestingness
Spotify tunes in first branded podcast series with New Amsterdam Vodka
The New York Public Library is using Instagram Stories to bring classic novels to your smartphone
NYPL Insta Novels
That's all folks!
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