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Issue #6: The Latest Social Video News

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Mike's Industry View

April 6 · Issue #6 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com

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All Things Social Video
How publishers are adapting their video strategies in the age of platforms
Twitter & NFL: Social media website to broadcast Thursday night games
Advertisers get greater video impact on Twitter as First View launches in the UK
Facebook’s Live Video Effort Entices Media Companies
BuzzFeed targets DIY with Nifty, a platform-focused video brand
Periscope: Year One
Vine Hires New General Manager: Hannah Donovan of This Is My Jam
Video Ads Are Coming to Facebook Instant Articles
Why are most businesses totally failing at online video?
Refinery29 co-founder explains why it's going 'all-in' on video
All Things Instagram
Instagram and the Cult of the Attention Web: How the Free Internet is Eating Itself
Instagram is coaching advertisers to approach it exactly the same way they do Facebook
Instagram now lets you record 60-second videos
In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy
Tastemade gets 300,000 Instagram video views a day
Coming soon to Instagram: Square milkshakes from Sonic
Instagram Video Changes: Is Longer Better For Brands?
What Instagram’s 60 second videos mean for the sporting world
Instagram needs editing tools to make new 60-second videos tolerable
All Things Snapchat
Burberry becomes the first luxury brand to run a Snapchat Discover channel native ad
The Over 30’s are starting to market themselves on SnapChat. Is that a good thing for SnapChat?
Snapchat Survey: Millennials Usage of Live Stories, Discover
Snapchat Discover publishers could get comScore numbers
A rant about why Snapchat 2.0 is no disappearing teen fad
Snapchat seamlessly combines video, audio, GIFs, stickers in “Chat 2.0"
$100M Bitstrips acquisition makes sense now that Snapchat has stickers
Snapchat is testing ads that contain advertorials like listicles
Why Snapchat is the most buzzed about social platform for soccer teams
All Things Marketing/Advertising
Facebook inks landmark partnership with Tesco’s Dunnhumby to show FMCG brands how ads impact in-store sales
AT&T taps Vine & Snapchat influencers to bring March Madness to your smartphone
6 Social Advertising Trends That Will Shape 2016
Inside BuzzFeed's international news app strategy
Longer Instagram videos mean more opportunity - and more work - for agencies
Pinterest open for business as it launches advertising in the UK
Here's how Pinterest is pitching advertisers
Pinterest debuts step-by-step How-to Pins from 25+ brands to help keep users around longer
Carlsberg: ‘We want to become a content hub’
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