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Issue #5: Bumper Easter Edition - Social Video View


Mike's Industry View

March 28 · Issue #5 · View online
Creating connections between consumers & commerce

All Things Social Video
The Value of Video for Brands
Online video – does length matter?
Michelle Klein of Facebook on Video, Mobile and “Thumb-Stopping” Content
Facebook gives new daily breakdowns of video views
How the BBC, Sky Sports and other UK media are using Facebook Live video
Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's
3 in 4 Periscope users are 16-34 years old
All Things Snapchat
The Snap Generation: A Guide to Snapchat’s History
How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]
Snapchat; A Few Months in. Here’s What you Need to Know!
Snapchat Is Running Billboard Ads That Only Its Users Will Understand
Domino's creates custom Snapchat lenses for 'mouth-boggling' campaign
What publishers want Snapchat to fix about Discover
Snapchat Buys Bitmoji App Maker Bitstrips
How Snapchat's costly acquisition of bitmoji-maker Bitstrips could pay off
All Things Instagram
More influencers, fewer posts: How Instagram's algorithm will affect fashion brands
Instagram picks five start-ups showing big business how to use social
Instagram beefs up web interface with notifications tab
Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows
The death of Instagram for brands
All Things Marketing/Advertising
'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia
Spotify Launches Display Ads That Guarantee Viewability
Why So Many People Leave Advertising
Agencies Address How They’re Restructuring to Fight a Breaking Business Model
All Things Millennial
Millennials Ensure 46% of Video is Consumed Via Mobile
Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)
How Millennials Consume TV Depends on Which Stage of Life They're In
End Note
Congratulations on getting to the end of Issue #5 Social Video View. We welcome your feedback as always to improve the value for you each and every week. You can contact me directly on to find out more about what we’re up to or visit us below.
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