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November 25 · Issue #31 · View online
Creating connections between consumers & commerce michael.litman@mediamonks.com
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Facebook's metrics blunder causes publishers to fret, too
Publishers’ confidence in what success looks like on Facebook has been severely knocked, which may lead to a recalibration of resources.
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5 Reasons why you should use Video on Twitter
We’ve got five short videos for you to help you learn more about the power of video on Twitter.
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Instagram launches disappearing Live video and messages
Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger,..
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Why Mic is going all-in on Instagram with a 10-person team
In the past three months, it has reassigned 10 people to Instagram, posting on average three to four times a day, mostly video, but also graphic-based stories and static images.
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Minnesota Wild First NHL Team To Debut Snapchat Spectacles
On Wednesday night, the Minnesota Wild partnered with ad agency space150 and became the first NHL team to utilize Snapchat Spectacles.
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How Snap bought Vergence Labs to create Spectacles
Vergence Labs, the small startup that Snap Inc. acquired in 2014, laid the product road map for Spectacles and what could be Snap’s future as a camera company.
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Coca-Cola on the challenges of measuring content marketing
When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face.
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'Black hole of nothingness': Metrics concerns dog Snapchat's ad expansion
As Snapchat tries to reach the top rung of platforms, it is going to have a hard time persuading brands of its virtues.
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