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Burst Insights: Social Video View - Issue #19

An eventful previous week in sport with us being able to see through the Discovery Platform which Oly

Mike's Industry View

August 16 · Issue #19 · View online
Creating connections between consumers & commerce

An eventful previous week in sport with us being able to see through the Discovery Platform which Olympic countries and athletes are leading the way on short social video and correlating versus real world performance. We’ve also seen from a brand perspective who is getting the most value out of their sponsorship and conversely which brands are missing a trick. Then Mr Pogba came along and changed the game forever in how transfer announcements should be made. Below you can see the deep dives in to it all by The Drum and on our own blog.

Burst Insight
Did Adidas want Paul Pogba to join Manchester United?
#POGBACK v #ZlatanTime : comparing the short social video impact of Manchester United’s superstar signings
All Things Social Video
UK and US publishers agree: Video is where the money is
All Things Twitter
Disney will invest $1B into MLB’s streaming video business
Twitter opens up Moments to battle Snapchat and Instagram
Marketers see Periscope as Twitter's glimmer of hope
All Things Instagram
Why Instagram Stories Appeals to Brands More Than Snapchat
With 8.6 million followers, Nike's Jordan Brand is a slam dunk on Instagram
All Things Snapchat
Snapchat Used to Spook Advertisers. Not Anymore
Snapchat Is Allowing More Brands to Run Ads Between Friends' Stories
All Things Olympics
How Nike Brilliantly Ruined Olympic Marketing Forever
10 Ways Brands Are Talking About the Olympics Without Saying 'Olympics'
All Things Marketing/Advertising
Pinterest starts expanding its visual search tools to video
LinkedIn shifts into video, starts by letting influencers post 30-second clips
That's all folks!
How Adidas’ social media reveal of Pogba’s Man United move performed
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