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Advertising Week Bumper Edition: Issue #7

Hot off the back of Millennial 2020 conference last week, we were featured in Forbes as one of the ho

Mike's Industry View

April 24 · Issue #7 · View online
Creating connections between consumers & commerce

Hot off the back of Millennial 2020 conference last week, we were featured in Forbes as one of the hot Unilever sponsored startups at the event. This week was similarly action packed, attending Advertising Week Europe where many of the panels focus was on short-form video, mobile and how brands should do it best. See below for the key take outs in this weeks Social Video View, best consumed ironically, on a big screen.

All Things Social Video
Facebook is making it easier to move TV campaigns to mobile
Brands not investing enough in video, say senior marketers
Why the NFL chose Twitter over Facebook for streaming deal
Mashable lays off unspecified number of employees as it shifts focus to video
Mashable Fires News Staff as Part of Pivot to Video Infotainment
So what makes a video ad shareable?
Vine releases a Watch button because scrolling is too much work
All Things Instagram
Instagram's new update proves Facebook really is obsessed with video
Instagram launches personalized video feed and themed channels in Explore
Nine retailers rocking Instagram
5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform
Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way
Persol Sunglasses Is Drawing a Graphic Novel in Real Time on Instagram
How Instagram's favorite beauty brand is also winning on Snapchat
Starwood's taking hotel reservations from Instagram
All Things Snapchat
Let go of the 30-second ad on mobile, says Snapchat's content chief
Snapchat VP of content Nick Bell explains the 2 biggest misconceptions about the app
Justin Kan and Mark Suster Silicon Valley Snapchat Stars
Millennial-Focused Media Companies are Losing Out to Old Media on Snapchat Discover
Viacom to Sell Snapchat Ads in Multiyear Deal
How Snapchat Killed the Homepage
Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men
Snapchat films for Tribeca Film Festival appear in Discover
Snapchat users now spend 25 to 30 minutes every day on the app
'I feel like my granddad with a VHS': UK agency Gen Xers on Snapchat
Food Network looks to influencers to grow on Snapchat Discover
'We need to be alive and open': The BBC approach to Snapchat Stories
All Things Marketing/Advertising
AdWeek Europe: Native And Social Media Advertising Is The Future Of Mobile
UK digital spend tops £8.6bn
The UK digital ad market is holding up to challenges
Post-paywall, The Sun eyes distributed video on platforms
How the Financial Times uses reader insight to evolve its native ad offering
Streaming social: What marketers can learn from Netflix's social strategy
Report: Programmatic ad spending surpasses $22 billion
How Pinterest is targeting the UK market
All Things Millennial
3 Things You Need To Know Today To Better Serve Your Millennial Customers Tomorrow
New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form
Don’t Look Now, But Twitter Has Momentum With The Youth
Spotify's CMO on Using Data to Learn About Millennials
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